Here Is What to Expect at the 2021 Latin American Music Awards
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It has been a rough year for award shows. Regardless of the ravenous collective desire for live performances after over one year at lockdown, audiences have largely opted from the hours-long ceremonies in 2021 — as manufacturers have embraced a hybrid of at-home and in-studio star appearances.The Golden Globes, Emmys, and Grammys all watched ratings nosedive this season (albeit following years of steady decline), with February’s Premio Lo Nuestro standing out as a prominent exception. The newer Latin American Music Awards is undoubtedly expecting its transfer to South Florida yields similar success.The Latin AMAs debuted live from Los Angeles’ Dolby Theater at 2015, airing from the Hollywood place each succeeding year before going on hiatus from 2020 owing to the pandemic. Ostensibly taking advantage of Florida’s lax COVID-19 limitations, the show returns on April 15 live out of a new place — the BB&T Center at Sunrise. South Florida has served as a second home of sorts for Latin American music’s biggest artists, with many of them recording and taking up permanent home in Miami. Coupling that variable of convenience with a thriving broadcast can make manufacturers consider maintaining the service in South Florida going forward.So what can you expect if you tune ? Artists such as Maluma, Carlos Vives, Nicky Jam, and even Carrie Underwood have already been announced as performers, as includes Karol G, who joins J Balvin as the most nominated artist at the night with nine nominations. Bad Bunny and Ozuna are not far behind with eight and seven nominations, respectively. There can be many more fans than supporting their favorites from the largely fan-voted award show because Latin music continues to expand its reach over the United States, however South Florida understands these musicians better than most. Have your say by voting on Twitter or the Latin AMAs website.Here’s a roundup of those artists who should win big in this year’s ceremony.
Ozuna outdid himself this season with two album releases in under five weeks.
Photo by Dimelo Vi
Candidates: Anuel AA, Bad Bunny, Christian Nodal, J Balvin, Maluma, OzunaFour of the night time most-nominated musicians — Bad Bunny, J Balvin, Maluma, along with Ozuna — are all represented at the Favorite Male Artist class as well as the night’s top award, Artist of the Year. So it stands to reason the Favorite Male Artist award may function as a consolation prize of sorts for its Artist of Year runners-up. Excluding the artist who deserves the very best prize of the night (more on this below), this category should really be a prizefight between Maluma and Ozuna. The former’s strike”Hawai” single soundtracked a summer spent . However, Ozuna outdid himself this season with two album releases in under five weeks: He released ENOC last September, spawning the hit single”Caramelo,” before teaming up with fellow nominee Anuel AA on the collaborative album Los Dioses at January 2021. In the long run, Ozuna may inadvertently have given his collaborator an edge towards a repeat win: Anuel AA took home the Favorite Male Artist award in 2019.
Karol G’s cooperation with Nicki Minaj enlarged her viewers this past season.
Photo by Andres Flores
This was largely because of”Tusa,” her collaborative single with Nicki Minaj, that eventually became the most Colombian singer’s biggest hit to date and introduced her to English-speaking audiences. The tune can also be nominated for Song of the Year, contributing to her impressive nine nominations.Still, there is an opportunity that Becky G’s fans may band together to pull off an upset — that the singer won the award for Favorite Female Artist in the 2019 ceremony.
Anuel AA drifted in the 2019 Latin AMAs.
Photo courtesy of the aritst
Candidates: Anuel AA, Emmanuel; Bad Bunny, YHLQMDLG; J Balvin, Colores; Natanael Cano, Corridos TumbadosIf current history is any indication, Anuel AA might be a shoo-in with this class. Even the Puerto Rican rapper and singer drifted at the 2019 Latin AMAs, together with his debut album Real Hasta La Muerte being granted the Annals of the Year Award. One of the recordings that it beat out have been the tremendously popular Aura by Ozuna and Luis Fonsi’s Vida, that included that the little-known single”Despacito. “Regardless of the popularity and critical acclaim for Bad Bunny’s YHLQMDLG, Anuel AA could once more pull off an upset. Rigged!
Photo by Kevin Winter/Getty Images for the Recording Academy
The latter, El Ultimo Tour Del Mundo, became the first all-Spanish-language album to hit number one on the Billboard 200. For the effort alone, he deserves that the night’s top award.But fan-voted award shows like the Latin AMAs frequently come to the dedication of enthusiast armies, occasionally resulting in unexpected wins.
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